
BIA 2025 Forecast Update: $169B In U.S. Local Advertising And 2.4% Year-Over-Year Decline
Revised outlook, with and without political advertising, is a 1.5% decrease from the firm’s March 2025 forecast. BIA Advisory Services’ revised 2025 U.S. Local Advertising Forecast projects total local advertising revenue to reach $169 billion this year, …