2K Play's Nickelodeon Dance Takes Center Stage in All-New Video Game Lineup

This fall Dora grooves to the music with her Nickelodeon friends; Team Umizoomi make their mighty math gaming debut and Dora & Kai-lan's Pet Shelter focuses on animal care giving

NEW YORK, Jun 07, 2011 (BUSINESS WIRE) -- 2K Play and Nickelodeon today announced Nickelodeon Dance is coming to the Wii(TM) system and Kinect(TM) for Xbox 360(R) this holiday season. It's the first children's dance game to feature characters and music from the popular preschool programs Dorathe Explorer, Go, Diego, Go!, The Backyardigans and The Fresh Beat Band. In addition, Team Umizoomi is making its video game debut on Nintendo DS(TM) by combining action and adventure with an interactive math curriculum. Rounding out the lineup is Dora & Kai-lan's Pet Shelter for Nintendo DS, with game play highlighting playful pet care and adoption.

"2K Play's new lineup of Nickelodeon games speaks to our mission of keeping young gamers active, asour top-selling Nickelodeon Fit will be complemented by the innovative Nickelodeon Dance," said Steve Lux, vice president of business development for 2K Play. "Furthermore, we're adding popular new characters to our games, like The Fresh Beat Band, and maintaining our focus on fun and learning with Nickelodeon's preschool sensation - Team Umizoomi."

"The new 2K Play titles match the interactivity and fun of the Nickelodeon series that preschoolers love," said Shaan Kandawalla, Vice President of Digital Retail Games for Nickelodeon/MTVN Kids and Family Group. "Our young Nick fans will be able to join their favorite characters on exciting new adventures with these video games that encourage active play and the development of important social skills and cognitive learning."

Nickelodeon Dance for Wii and Kinect for Xbox 360 sets the stage for gamers big and small and is designed to help kids stay physically active as they groove alongside their favorite Nickelodeon friends. The lively dance songs include theme tracks from favorite preschool series such as Dora the Explorer, Go, Diego Go!, The Backyardigans, The Fresh Beat Band, as well as other popular licensed hits sung by Nickelodeon characters. Dance routines were developed in collaboration with a recognized children's dance choreographer and special exercise-focused routines will be included to encourage active play and promote fitness.

Team Umizoomi for Nintendo DS is the first video game featuring the mini and mighty math superheroes of Nickelodeon's top preschool program of the same name. Gamers will help Millie, Geo and Bot kick off Umi Celebration Day by using their math skills to save a seahorse, enter a race around Umi City, become a playground hero, and more.

Found a pet in need? Turn to Dora & Kai-lan's Pet Shelter for Nintendo DS. The two Nickelodeon characters team-up to care for lost pets and find them homes. Kids will perform vet check-ups like a real doctor and practice basic pet-care skills to ready the animals for adoption. Once pets are adopted, they aren't gone for good because Dora and Kai-lan pet sit too!

Nickelodeon Dance for Wii and Kinect for Xbox 360, Dora & Kai-lan's Pet Shelter for Nintendo DS and Team Umizoomi for Nintendo DS will be available this November and have not yet been rated by the ESRB. The console titles are being developed by High Voltage Software, Inc. and Nintendo DS titles by Black Lantern Studios, Inc.

For more information, please visit www.2kgames.com/2kplay or follow 2K Play on Twitter (twitter.com/2KPlay).

2K Play is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ:TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation(R)3 and PlayStation(R)2 computer entertainment systems, PSP(R) (PlayStation(R)Portable) system, Xbox 360(R) video game and entertainment system from Microsoft, Wii(TM), Nintendo DS(TM), iPhone(R), iPod(R) touch and iPad(TM). The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

About Nickelodeon Consumer Products

Nickelodeon Consumer Products manages the number-one TV-based licensing company in the world, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 32^nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

Kinect, Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

Wii and Nintendo DS are trademarks of Nintendo.

All trademarks and copyrights contained herein are the property of their respective holders.

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The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended March 31, 2011, in the section entitled "Risk Factors," and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

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SOURCE: Take-Two Interactive Software, Inc.

Take-Two Interactive Software, Inc.
Alan Lewis (Corporate Press)
646-536-2983
alan.lewis@take2games.com
or
Access Communications for 2K Play
Kimmie Kaspar, 917-522-3534
kkaspar@accesspr.com
or
Nickelodeon Corporate Communications
Kim Mandara, 212-846-7404
kim.mandara@mtvn.com